In a recent series of Forbes articles on motivating employees,  Victor Lipman addresses the idea of how to motivate employees when things like salary increases and bonuses simply aren’t an option. Many of the suggestions that he makes might be more appropriate for those working in corporate America (such as office space, free parking spaces, and bigger-ticket items like sporting event tickets, spa weekends, and fancy dinners), but those in the restaurant industry could still benefit from applying his ideas.

A recent article in the New York Times highlighted the idea that people remember negative experiences far more clearly than positive experiences, and these negative experiences have a much more lasting effect on people than do positive experiences. While the article in question discussed the implications of this phenomenon for corporate America, it also has implications for those in the restaurant industry, both in regard to employees as well as to customers.