4 New Year’s Resolutions for a More Profitable Restaurant in 2018
What’s on your resolution list this year? You’ve likely set some goals to take your health or finances to the next level, but we urge you to give your business some attention too. Here are our top four New Year’s resolutions to consider for your restaurant:
- Increase sales, especially during off-peak hours. Depending on your business model, this one’s implementation can vary. Ask yourself what initiative will make the biggest difference for your bottom line. Do you want to increase your check average by upselling? Add a brunch, happy hour or late-night special menu? Expand your takeout and delivery options?
- Improve your digital presence. Marketing builds brand awareness, engages prospects and customers and increases sales – and online is the place to do it. Work to boost your marketing ROI this year. How? Adding fresh photos and videos on social media has a huge upside for restaurants. Also, give your website a facelift to both improve your SEO and be more user-friendly. Integrating online orders, launching a chatbot and keeping your menu and event promotions current will all create a better user experience for your customers.
- Analyze your internal operations for fewer headaches. You know your day can change drastically when an employee calls in sick or a supplier screws up a delivery. While you can’t plan for everything, getting your house in order now will save you countless sleepless nights in the coming months. Do you need a new POS system? To hire laundry service? A more comprehensive inventory report? If your technology and operations haven’t kept pace with your changing business needs, it’s time for an update.
- Take your customer service – online and offline – to the next level. Make 2018 the year you rock your reputation. Online, you need to be monitoring your presence on review sites, such as Yelp and TripAdvisor, and responding to the reviews there. Offline, enforce your service standards and train your staff on how to best make your guests feel special. Whether digital or face to face, they key to increased loyalty is nurturing relationships.
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