Back in the day, someone’s mom said that the quickest way to a man’s heart is through his stomach. But as it turns out, the quickest way to a mom’s heart is through her stomach. Don’t believe us? A study conducted by the National Restaurant Association showed that 32 percent of mothers who were surveyed said they’d prefer to receive a trip to their favorite restaurant with their family on Mother’s Day. Nine percent reported that they’d prefer to receive a gift card to their favorite restaurant.
This means that you should be preparing the mother of all Mother’s Day marketing campaigns just in time for Sunday. Here are a few easy promotional ideas you can employ to ensure that you capitalize on moms’ appetites this year:
Give all moms a special gift for choosing your restaurant on Mother’s Day
Whether it’s a free mimosa, a rose, or an appetizer, everyone, including moms, love freebies. Give a gift exclusively to mothers this Sunday to get some extra traffic.
Create a mom appreciation weekend
Not everyone has the luxury of celebrating Mother’s Day on the official date of the holiday. Give patrons the weekend to celebrate by offering a weekend-long special. Mom’s with busy schedules will appreciate your thoughtfulness.
Incentivize moms to come again
Offer all moms a gift card (valid after Mother’s Day through the end of the month) for coming in on Mother’s Day. You’ll be showing your appreciation for your customers who are moms and cashing-in when they return later in the month.
Wish all moms a happy Mother’s Day on social media platforms
Even if you don’t decide to run any special promotions this year, make it known on social media that there’s a soft spot in your heart for moms everywhere.
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